Which Brand Sponsors The Best Crossfit Athletes?

As the Crossfit Games have been growing over the years so have the strength of sponsors, with Reebok starting it all off in 2010.

While the Games were on their way up the top athletes were primarily sponsored by Reebok with some of the lesser known athletes partnering with good companies with less prestige than the big names.

Things are similar now, the only difference however is that there are now 3 main brands fighting to sponsor the best: Reebok, Nike, NoBull.

Again Reebok was the one that got to have whoever they wanted at the beginning but have they been able to hold on? Do they still have the best Crossfit athletes on their team?

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Below we will be looking at the sponsored athletes of Reebok – the original, Nike – the sports giant, and NoBull – the newcomer to determine which brand has been able to snag the best Crossfit athletes based on:

Total number of Crossfit Games champions
Highest Crossfit Games placing
Average 2018 Crossfit Games placing across all athletes
Total number of Instagram and Facebook followers (to determine social reach)

*Sponsored team athletes placing will not be included in the average 2018 placing*

*Rogue Fitness is not included as they are a concurrent sponsor with these companies*

NIKE

MAT FRASER

Highest finish: 1st (2016, 2017, 2018)
2018 finish: 1st
Instagram followers: 1.6m
Facebook followers: 247k

SARA SIGMUNDSDOTTIR

Highest finish: 3rd (2015, 2016)
2018 finish: Withdraw due to injury
Instagram followers: 1.4m
Facebook followers: 260k

LUKAS HÖGBERG

Highest finish: 3rd (2018)
2018 finish: 3rd
Instagram followers: 93k
Facebook followers: 8.4k

LAURA HORVATH

Highest finish: 2nd (2018)
2018 finish: 2nd
Instagram followers: 168k
Facebook followers: 4.6k

COLE SAGER

Highest finish: 5th (2016)
2018 finish: 7th
Instagram followers: 231k
Facebook followers: 21k

JACOB HEPPNER

Highest finish: 7th (2016)
2018 finish: Did not qualify
Instagram followers: 193k
Facebook followers: 9.4k

TRAVIS MAYER

Highest finish: 10th (2016)
2018 finish: Did not qualify
Instagram followers: 52k
Facebook followers: 2.7k

NOAH OHLSEN

Highest finish: 4th (2017)
2018 finish: 6th
Instagram followers: 519k
Facebook followers: 74k

WILLY GEORGES

Highest finish: 9th (2018)
2018 finish: 9th
Instagram followers: 75k
Facebook followers: 9.3k

THURI HELGADOTTIR

Highest finish: 18th (2017)
2018 finish: Did not qualify
Instagram followers: 123k
Facebook followers: 17k

LAUREN FISHER

Highest finish: 9th (2014)
2018 finish: 31st
Instagram followers: 1m
Facebook followers: 263k

TOTAL
1 CROSSFIT GAMES CHAMPION
AVERAGE PLACING ACROSS ALL ATHLETES IN 2018: 4.6
TOTAL INSTAGRAM FOLLOWERS: 5,454,000
TOTAL FACEBOOK FOLLOWERS: 916,400

REEBOK

RICH FRONING

Highest finish: 1st (2011, 2012, 2013, 2014)
2018 finish: TEAM
Instagram followers: 1.3m
Facebook followers: 321k

PATRICK VELLNER

Highest finish: 2nd (2018)
2018 finish: 2nd
Instagram followers: 437k
Facebook followers: 21k

BRENT FIKOWSKI

Highest finish: 2nd (2017)
2018 finish: 4th
Instagram followers: 527k
Facebook followers: 61k

ANNIE THORISDOTTIR

Highest finish: 1st (2011, 2012)
2018 finish: 5th
Instagram followers: 1.3m
Facebook followers: 317k

CAMILLE LEBLANC-BAZINET

Highest finish: 1st (2014)
2018 finish: 13th
Instagram followers: 1.4m
Facebook followers: 478k

ALEX VIGNEAULT

Highest finish: 9th (2016)
2018 finish: Did not qualify
Instagram followers: 25k
Facebook followers: 3.4k

LUKAS ESSLINGER

Highest finish: 17th (2018)
2018 finish: 17th
Instagram followers: 30k
Facebook followers: 488

MADELINE STURT

Highest finish: 20th (2018)
2018 finish: 20th
Instagram followers: 37k
Facebook followers: 1.1k

SAM BRIGGS

Highest finish: 1st (2013)
2018 finish: MASTERS
Instagram followers: 600k
Facebook followers: 38k

KRISTIN HOLTE

Highest finish: 7th (2017, 2018)
2018 finish: 7th
Instagram followers: 100k
Facebook followers: 16k

TOTAL
4 CROSSFIT GAMES CHAMPIONS
AVERAGE PLACING ACROSS ALL ATHLETES IN 2018: 9.7
TOTAL INSTAGRAM FOLLOWERS: 5,456,000 (Only 2,000 more than the NIKE athletes)
TOTAL FACEBOOK FOLLOWERS: 1,256,988

NOBULL

BROOKE WELLS

Highest finish: 6th (2016)
2018 finish: 8th
Instagram followers: 1m
Facebook followers: 145k

KATRIN DAVIDSDOTTIR

Highest finish: 1st (2015, 2016)
2018 finish: 3rd
Instagram followers: 1.5m
Facebook followers: 263k

ALEX ANDERSON

Highest finish: 8th (2017)
2018 finish: 13th
Instagram followers: 157k
Facebook followers: 0

SAM DANCER

Highest finish: 32nd (2016)
2018 finish: TEAM
Instagram followers: 210k
Facebook followers: 6k

KRISTI ERAMO

Highest finish: 8th (2016)
2018 finish: 9th
Instagram followers: 101k
Facebook followers: 9k

TOLA MORAKINYO

Highest finish: 9th TEAM (2018)
2018 finish: TEAM
Instagram followers: 17k
Facebook followers: 23

JARED STEVENS

Highest finish: 5th TEAM (2018)
2018 finish: TEAM
Instagram followers: 119k
Facebook followers: 5

TOTAL
1 CROSSFIT GAMES CHAMPION
AVERAGE PLACING ACROSS ALL ATHLETES IN 2018: 8.3
TOTAL INSTAGRAM FOLLOWERS: 3,104,000
TOTAL FACEBOOK FOLLOWERS: 423,028

Although Nike’s sponsored athletes had the highest average placing at the 2018 Crossfit Games, including reigning champ Mat Fraser, Reebok holds the most past champions as well as the largest social media reach.

NOBULL’s athletes actually had a higher average placing than Reebok’s but they are falling behind on social media reach. The addition of Katrin Davidsdottir however is likely to make a huge impact for their brand and reputation.

Also, after reigning champ Tia-Clair Toomey did not renew her partnership with Reebok rumors are flying around that she may also be heading to NOBULL alongside fellow Crossfit Games champ Katrin.

If Toomey were to join NOBULL their Instagram reach would jump to 4,044,000 and their Facebook following would climb to 570,028.

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