Perhaps not surprisingly the top 3 most popular new year’s resolutions have to do with health and fitness improvements.
- Diet or eat healthier (71 percent)
- Exercise more (65 percent)
- Lose weight (54 percent)
Which is why December is the best time to be a gym owner.
We used Google Trends to determine just how many people have plans to join a gym in the new year, and yes it’s a lot.
How to read these numbers:
“Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular.”
Google Trends
24 Hour Fitness
Beginning with the largest gym chain in the United States, searches for 24 Hour Fitness on Google rise on average a staggering 50% between December 1st and December 31st.
On December 2, 2018 searches for 24 Hour Fitness were at an interest score of 47 while interest rose all the way to 96 by December 30th.
In 2017 things were very similar as interest went from 45 to 96.
Crossfit
The fastest growing fitness program in the world also gets searched for a lot during the holiday season, and only slightly less than 24 Hour Fitness.
25% is the average increase in search volume, however in 2018 volume rose from 50 all the way to 84.
This happened to be the largest increase in search volume since Crossfit’s inception over a decade ago.
Related: Joining Crossfit In The New Year? Here’s Everything You Need To Know
“Gym Near Me”
And last but absolutely not least search interest for the term “gym near me” rose 39% in 2018 jumping from 61 to the highest ever 100.
Another interesting thing to note as well is how interest has consistently been steadily rising year over year for the past 5 years.
It looks as though fitness has become more of a focus recently.
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